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Results for: Marketing

Men don't leave their gender at the door, so why should women? Women are accustomed to making stuff: women make the meals, make the house "homey", make babies -- so why not MONEY? Listen to Catherine Kaputa tell Judith West on Getting Your Money's Worth how to leverage the female mindset to succeed in business.
Themes: Marketing, Working Women
Anthony Napoli - President, Briggs
If you're running a small business, now is the time to be even more creative in maintaining your client base and in cutting expenses. Remember the courage it took to start your business. Rechannel that energy to now push an extra mile beyond those stymied in their tracks. Hear Anthony Napoli describe his marketing savvy on Getting Your Money's Worth with Judith West.
Themes: Marketing, Small Business, Entrepreneurs
Ross Johnston - Vice-President, Business Development, Dotster, Inc.
The twenty-first Century version of business on the golf course is the blending of social networking and your brand's media website. It's all about sharing brand ideas and content with your clients and their clients. Friends become clients, clients become part of a community; it's word-of-mouth marketing and a lot of BUZZ! Ross Johnston expands on the Social Networking phenomenon with Judith West on Getting Your Money's Worth.
Themes: Marketing, Networking
Kenneth W. Grobach - Author, THE AGE CURVE
The message of the book, THE AGE CURVE, seems so obvious, I'm wondering why I didn't think of it. You will, too, as you listen to business forecaster Kenneth Grobach tell everyone in business that "it's all in the numbers". What's the real issue behind consumerism? Shifting generations. Size matters. Hear the discussion on Getting Your Money's Worth with Judith West.
Themes: Consumers, Marketing
Jim Bouchard turned his success in the martial arts to success in business. This "Karate Guy" who has achieved a Black Belt explains his use of power to gain personal and professional success on Getting Your Money's Worth with Judith West.
Themes: Marketing
"Interview: Catherine Kaputa"
I just interviewed the author of The Female Brand and you know what? This female brand, I've been there and done it....
Themes: Marketing, Working Women
 60 Seconds on Value: "Creating Customer Loyalty"
Do you live in a world where you can't get a real person on the phone, or ever find anyone to help you?...
Themes: Communicating, Consumers, Marketing

More about "Getting Your Money's Worth"

As the title of the show, "Getting your Money's Worth" implies, the show concerns itself with gaining value as a consumer of education, health services or, indeed, as a tax payer. Everyday consumer spending will be included. The dialogue may not present solutions, but certainly will present alternatives in an entertaining and colorful way with experts in their respective fields.

Ms. West, a former educator, is president of Westco, her own privately held company. Westco designs and manufactures fixtures for such blue chip companies as Disney, Universal Studios, the NBC Experience Store and many others. Business people, authors and journalists, educators, politicians and actors will be interviewed in 15-minute segments with civility and dignity. "I don't care what your politics are, if you have a point of view and have a story to tell that is timely, you'll get a chance to freely air your opinion," says the attractive New Yorker.

For more information, please click here. You may also contact Judith West at 212-685-5050, ext. 228, or Judith@GettingYourMoneysWorthNYC.com.

Opinions stated in the interactive areas and discussion forums of Getting Your Money's Worth are not necessarily those of Westco Media or its principal members and operators.


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